Click through to see the published logo and read about the design.
The logo you see below is from early 2010, when I was asked to design an identity for Nikona, an association of Nikon camera users and enthusiasts.
As you can see, I didn't want to take the obvious path, where so many people have been so many times when designing a logo for something even slightly connected to cameras. You can see what I'm talking about here.
What I wanted to have though, was simplicity and a little bit of intellectual play. So I decided to dig deeper into what photography is and how it comes into being.
The inspiration came from the famous RGB model, where light as we see it (an absolute basis in photography) composes of three different elements: red, green and blue light.
Then, I needed something resembling a camera lens. A simple circle and a "reflection" on the "lens" were enough. As I didn't want the form to be closed, I added a little star "flicker", a resemblance of the camera flash. You can see the final effect below:
That's all for this post. Thank you for reading and, as always, leave a comment if you like.
See you in the next post!