When I was a student, I always dreamed of finding my own way as a designer.
I looked up to my friends, envious of their brilliant ideas and working really hard to come up with something that would be truly mine. Something I could feel was my own way when thinking of posters.
The only thing I can say – looking back – is that there is no special formula. Everything you create as a designer comes from your very own backgrounds, whatever they are – cultural, psychological or historical. Even the fact that someone read you a book goodnight when you were little might matter. Maybe it made this particular book very special? And when the moment was right, pop!
you've got it right.
What's the story behind the first of my shining letters
Click to read after the fold!