Taming the Japanese dragon: Fujitsu case study

This project dates back to the ancient 2008, when I was still a student. I got lucky to work for Fujitsu Poland on designing a series of adverts for Nature Science and a brochure promoting their new software for chemists.

Materials Explorer, as it was called, was meant to be used as a specialistic tool helping chemists model the chemical reactions. And tons of other things I had no idea about.

I was not the only one working on this project. Actually, I was ½ of the team, the other half was my friend Kuba. You can see his copywriting portfolio here.

What was our design goal and what have we learnt?
Click to read more!

Coming up: taming the Japanese dragon

How to design an attractive and visually appealing material containing extremely specialistic knowledge? And, at the same time, make it work with the whole corporate identity system behind?

More to come soon!

One idea, two solutions: designing a logo family

Today's post is going to be a quick guided tour on the subject of designing a logo family.
I'll be showing you how the design process looks from the inside and how design solutions could differ, but still come from the same background.

Click to read after the fold!

Coming up: one idea, two solutions

How to design a logo family by finding two different solutions, but still have one idea behind them?
More to come soon!

Making letters shine: 100 years of futurism

When I was a student, I always dreamed of finding my own way as a designer.

I looked up to my friends, envious of their brilliant ideas and working really hard to come up with something that would be truly mine. Something I could feel was my own way when thinking of posters.

The only thing I can say – looking back – is that there is no special formula. Everything you create as a designer comes from your very own backgrounds, whatever they are – cultural, psychological or historical. Even the fact that someone read you a book goodnight when you were little might matter. Maybe it made this particular book very special? And when the moment was right, pop! you've got it right.

What's the story behind the first of my shining letters posters?
Click to read after the fold!

Could letters shine?

What will happen if I turn the light on? More to come tomorrow!

Redesigning a luxury brand case study: AS Cmielow

How do you redesign a luxury brand? Should you care what the brand's visual identity was before you start being creative and all?

Let's look at how not to lose the brand's core (or soul, if you like) and redesign it, still putting a little bit of your designer mind into the project. Apart from redesign, this post will also be on how to design a sub-brand. Click through to read more!

Coming up...

How to properly revitalize a brand and what's designing an identity system like? More to come tomorrow!

Get inspired! Handwriting in Poland

What always made me think when looking at old handwritten documents was the incredible amount of patience, discipline and practice that was needed to produce such beautiful letterforms.
Funny as it may sound, not everything was always about the speed in which the information is sent and received. Sometimes it served other purposes as well. Apart from being functional, the letters also pleased the eye.

Maria Piechutówna's school report from 1933. The picture taken in Rozwadow Regional Museum

This is not a post on Polish calligraphy, styles or historical background. What I'm going to show you here are examples of beautiful writing and typography in Poland from 18th to 20th century I found in the Regional Museum in Rozwadów. I find them pretty inspiring and hopefully you will, too!
Click below to see more inspirations.

Coming up...

Calligraphy and handwriting are activities that have always fascinated me. When I was a little boy, I often asked my grandparents to show me their school reports, certificates and old documents.

What's Polish handwriting like? More to come tomorrow!

Maria Piechutówna's school report from 1933. The picture taken in Rozwadow Regional Museum